Client Project

RNIB Alt Alts

Creative duo Dave Cornmell and Jane Biers developed a concept for the Royal National Institute of Blind People (RNIB) to highlight the significance of alt-text for visually impaired individuals. The idea ‘Alt Alts’ was to alter alt descriptions, to capture the soul and emotion behind an image rather than just depict it.

I designed the artwork for five out-of-home executions, a Palais screen for Cannes Lions, five exhibition canvases, and social media assets. To ensure maximum accessibility, I selected Open Sans, a typeface renowned for its legibility and readability. The minimalist design allowed the beautifully written copy to take centre stage, emphasising its crucial role in making content accessible to all.

Articles:
Campaign, Cannes, Ad Forum, Creative Salon, BBC

Awards & Nominations:
DMA gold & Silver, Cleo, Campaign Big Awards 2024: Charity

Large digital billboard in an urban setting, surrounded by modern skyscrapers and architectural structures.
Outdoor digital billboard with text about an illustration, surrounded by people and buildings at sunset.
Bus stop ad with text about four men crossing a zebra crossing in North London, mentioning a white suit, black suit, barefooted, and denim-clad appearances. Referenced as priest, undertaker, body, grave digger, or four lads from Liverpool. Includes RNIB and QR code for visually impaired support.
Bus stop advertisement featuring RNIB campaign with text describing a line of tanks stopped by a lone man carrying plastic bags, accompanying a QR code and RNIB logo.