Client Project

NHS: Childhood Immunisation Campaign

Task: To create a campaign highlighting the importance of getting kids vaccinated.

Outcome: The TVC champions children’s voices to stress the danger they are in today. The translate this to OOH I chose to adopt a documentary style of typography, allowing the images to shine. The soft serif characters lent themselves to the raw and honest message. This partnered with a humanist san serif created balance, with the informative message we had to communicate.

Creative: Jane Briers & Dave Cornmell
Designer: Hannah Neville

Group of four diverse children standing close together with serious expressions, accompanied by the text: 'If we’re not vaccinated, we’re not protected. Our generation’s risk of illnesses like measles and whooping cough is rising. Are your child’s vaccines up to date? Book now at their GP practice.' NHS logo in the corner.
A poster featuring four children standing together with the text, "If we're not vaccinated, we're not protected. Our generation's risk of illnesses like measles and whooping cough is rising. Are your child's vaccines up to date? Book now at their GP practice." The NHS logo is present, indicating a vaccination awareness campaign.
Billboard on a city street promoting vaccination, featuring two young children with a message about protection from illnesses like measles and whooping cough, urging vaccination updates.
Two children sitting closely, with the text reading "If we're not vaccinated, we're not protected. Our generation's risk of illnesses like measles and whooping cough is rising. Are your child's vaccines up to date? Book now at their GP practice." NHS logo in the corner.
Image of three children sitting on a playground with a text overlay promoting vaccination. The text reads: 'If we're not vaccinated, we're not protected. Our generation’s risk of illnesses like measles and whooping cough is rising. Are your child’s vaccines up to date? Book now at their GP practice.' NHS logo present.
Billboard in a subway station featuring three children with a message about the importance of vaccination, promoting protection against illnesses like measles and whooping cough by the NHS.