Personal Project

Perched

Brief: Create a logo and mascot for an independent coffee shop. Inspired by 'Forts' branding, The goal was to develop a quirky and fun brand.

Process: To understand Forts' success, I began sketching on paper. I drew various creatures and letter forms before choosing the final two designs.

For the logo, I wanted each letter to appear as if it was supporting another. The snail mascot, while meeting the client brief of being quirky, effectively connected to the name of the brand by having a coffee cup perched on its back.

Close-up of a glossy, amber-colored liquid with the words "Speciality Small Batch" and "FERMENTED" in bold, stylized text overlay.
Illustration of a snail with a blue coffee cup shell
Two standing brown paper bags with white labels featuring the word 'PERSHED' and blue circular icons on a blue background.
Iced coffee in a glass with foam, shadow play on the table, and the PERCHED Coffee Co. logo and text design, indicating a specialty small batch company, established in 2024.
Croissant on a wooden board with artistic brochures on a rustic wooden bench.
Stylized text 'PERCHED' with blue outline
Blue tote bag with "PERCHED" text on wooden chair
Person wearing a blue apron with 'Speciality Small Batch PERCHED' printed on it.