Client Project

NHS Get Winter Strong

Brief: To encourage individuals who are pregnant, have long-term health conditions and children aged 2-3 to get Flu and COVID-19 vaccinations.

Outcome: This government campaign relied on strong art direction to stand out amongst the Christmas adverts. The design became inspired by the passion of anarchic punk posters, combined with the typographic precision of Soviet Union poster art.

Creative: Jane Briers & Dave Cornmell
Head of Design: Ben Edwards
Designer: Hannah Neville
Motion: Holly Laidler

A bus stop at night with an illuminated advertisement for flu and COVID-19 vaccinations by NHS, featuring a person exercising with weights. A street lamp and a blurred bus or vehicle light trail are visible in the foreground.
Person using a plunger to smash a green virus-like shape labeled "Flu & Covid-19" against a bright yellow and pink background.
Three NHS posters featuring people using giant plungers to counter flu and COVID-19 viruses, with the words 'Smash', 'Wallop', and 'Bash'. Encourages vaccination and provides a website for more information.
NHS billboard at night promoting flu and COVID-19 vaccination
Television displaying NHS vaccination ad with people using boxing gloves against viruses, slogan 'Get Vaccinated, Get Winter Strong' on yellow background.