Client Project

International Day of Play

Brief: To conceptualise and visually represent the "International Day of Play," creating a brand identity that resonated with both the children it benefited and the adults who would advocate for its recognition by the United Nations. *Spoiler: The initiative successfully achieved UN recognition.

Outcome: A logo, colour palette, icons, and visual style that embodied the universal joy of play on a global scale.


Head of Design: Andrea Hutchinson
Designer: Hannah Neville
Designer: Daniel Flint

Abstract geometric shapes in red, yellow, pink, and blue on a dark blue background
Logos for International Day of Play in various designs: full color landscape, full color roundel, full color stamp, and mono-tone stamp. Features dynamic shapes and bright colors.
Illustration showing the phrase "International Day of Play" in English, French, and Spanish, with a colorful abstract logo.
Blue pen with "International Day of Play" text on pink background.
Banner with text "Journée Internationale du Jeu" and vibrant graphic design, hung in an archway.
Color palette chart with six named colors: Midnight (#00126D), Bluebell (#5E59FF), Tangerine (#FF3A00), Sunshine (#FFBD00), Bubblegum (#FFA0E4), and White (#FFFFFF), displayed in columns with colored circles and symbols indicating certain combinations on a dark blue background.
Smiling child with arms outstretched, colorful geometric shapes overlay.
Person wearing a white "International Day of Play" T-shirt with colorful abstract design, yellow background.
Visual identity guidelines for International Day of Play featuring logos, iconography, color schemes, accessibility, merchandise items such as a t-shirt and pen, and design templates.

The Development

Here are all the ideas that I developed on the route to the final design.

Colorful blocks spelling "PLAY on a blue background, with text "INTERNATIONAL DAY OF PLAY" below.
"International Day of Play" text with purple squiggly lines on a dark blue background.
Purple abstract human figures with "International Day of Play" text on blue background.
Illustration of five abstract human figures playing against a pink background with the text "International Day of Play" on a dark blue backdrop.
Colorful abstract logo with red, yellow, purple, and pink shapes on blue background.