Pitch Project

HMRC Small Business Tax

Task: To design HMRC’s new campaign which highlights the tools and support to help small business stay on top of their taxes.

Outcome: I art directed and crafted a series of OOH’s that used the day-to-day paperwork to house the copy in an engaging way. Using these tangible elements of their business, was a strategic way to connect with people and raise awareness of how important these documents are when filing your taxes.

Art Direction & Design: Hannah Neville
Designer: Tom Hamilton

Smiling florist holding a bouquet of white flowers with an HM Revenue & Customs poster that reads "Tend to your taxes and keep your business blooming."
Advertisement poster showing a man with glasses in a workshop with tools on a wall behind him, featuring a large green graphic with text encouraging accurate tax management, promoting HM Revenue & Customs.
Train station platform with an advertisement poster featuring a smiling woman holding flowers, and a train visible in the background.